Last Friday I was not to miss the launch of the first IKEA catalogues in Thailand!! 1.000.000 printed…and ready to deliver.

The event started at 11.00am I was there around 11.30am and there was already people lining up. This is a first time for me as well to be part of a launch of IKEA. I always had IKEA around wherever  I lived, it was always a part of my life.

So now to see from the beginning how a country is going to welcome this “Swedishness” into their culture is going to be something my camera and I are going to enjoy to follow up.

There will be more from the opening on the 3rd of November 2011. See you there perhaps……

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